Project details
Category
Branding, Graphic Design, Packaging, Website design
Pure Birdsnest
Problem statement
Pure Birds Nest wanted us to create a logo, brand identity, collaterals and website that is simple, modern yet elegant and retains its traditional values and heritage.
Transformation
We explored a variety of approaches and along the way, discovered that the use of traditional ink painting is really reflective of the Chinese heritage and birds nest origin. We created a simple and modern logo that can be used in isolation or in combination with line illustrations to be used across its printed collateral as well as digital.
Result
The exhaustive design exercise, close collaboration and discovery has transmuted into a modern, elegant and professionally executed brand across different channels.
