Branding
Problem statement
PT. Garsindo Anugerah Sejahtera was looking for a complete brand identity kit for their new, export-grade, artisanal sea salt from Madura.
Transformation
We began creating the brand by writing a brand story that captured the company’s artisanal products and its ethos of preserving the Indonesian heritage and tradition. The ethos also drove the design direction for the visual identity, typography and logo; to create a distinctive, vintage, one-of-a-kind brand – Arkipala.
Result
A strong brand name, story and identity which reflect the company’s principles and ethos. It is used as a building block to drive the strategy for the brand; including its web presence, packaging, and marketing campaigns.
Packaging
Problem statement
Arkipala needed a sturdy yet eco-friendly packaging for its newly-launched artisanal sea salt for export, which will hold up well during shipping.
Transformation
To highlight the company’s pride in its Indonesian heritage, we chose a unique set of photo/paint blends of Madurese salt farmers as the primary focus on the packaging design, along with Arkipala’s distinctive logo. We selected an environmentally-friendly option for the material to complement Arkipala’s ethos of sustainability and eco-friendliness.
Result
A striking and memorable packaging that is durable, 100% reusable, and 80% recyclable.
